Two start-ups join Alex and Creative Director Quinn Katherman on stage at Boulder Startup Week. The challenge: come up with brilliant branding ideas on the spot. Alex and Quinn put themselves on the line all for the sake of our community of listeners in an ongoing quest to de-mystify the creative process. Hear what they came up with for Buderflys, an upstart earbud purposefully designed NOT for music, and Uncanny Wellness, a CBD brand that is becoming a hit among baristas.