Just like the milkman, Loop plans to eliminate wasteful single use shipping materials. Alex unboxes the new zero-waste delivery system that brings together brands like Dove, Tide, Axe, Haagen Daz, Hellman’s and Hidden Valley Ranch, and digs into why it is such a big deal.  

How did tiny brands like OSO Delicious hot sauce and GT's Kombucha do against Verizon and other monster brands in the Big Game? Alex Bogusky gets back in the Shed with Brandzooka CEO Aquiles La Grave to compare the subjective USA Today Ad Meter results with real consumer data from AdBrawl.com. And they take a look at the little brands who uploaded their work and fought way above their weight, outperforming multiple Big Game spots.

After two videos calling b******t on JUUL’s marketing, Alex found out he f****d up. First instinct was to hide it but instead he's outing himself and looking for advice from the community. Let’s turn this into something good.

 Alex Bogusky gets in The Woodshed for the first time to talk with longtime friend Aquiles La Grave about real world consumer data and the “best” Big Game commercials.  Aquiles La Grave (@adlgco) is the Founder and CEO of Brandzooka, who collaborated with CPB to build Ad Brawl. Special thanks to Beacon Street Studios for The Woodshed theme song: http://www.beaconstreetstudios.com/

Alex Bogusky has an idea to build a woodshed in the CPB lobby. On this episode, he shares a super tiny model of the shed with colleagues and gets their feedback on a show concept.  Featured on this episode: Adam Chasnow, Joe Corr, Courtney Loveman, Jen Hruska, Quinn Katherman, Dana Buckhorn, Danielle Aldrich and Tom Adams. Thankfully, not all at once. Stay tuned for the new podcast, "The Woodshed", launching soon.