This episode features David Burkus.  He is the bestselling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. In this lively discussion with David, we talk about the importance of understanding your "Who"  as in who does your work serve. David challenges conventional thinking that the why or what is most important and presents the benefits of truly understanding who is impacted by the work that you do. Check out this episode as we share some stories and a few tips on how to leverage understanding your "who".  And listen in on how it can shape the way you set goals. We hope you enjoy this episode. Check out our best-selling book The Word on Coaching. A great book to buy for yourself and to give to others! Amazon.com: The Word on Coaching: 9781737643807: Neely, Debby, Auger, Joann, Fuselier, Kevin: Books Also, please check out a quick guide about powerful questions: "Embrace the Power of Questions!"    A Quick Reference Guide to Getting the Answers You Need.  Recommended Books in this Podcast Episode: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking: Martin, Roger L.: 9781422118924: Amazon.com: Books Amazon.com: Pick a Fight: How Great Teams Find a Purpose Worth Rallying Around (Audible Audio Edition): David Burkus, David Burkus, Audible Studios: Books