COPYWRITING TIPS - The Importance of Storytelling in Copywriting In this quick copywriting tip from freelance copywriter Robert Sean Pascoe of https://worldclasscopywriting.com - Robert talks about why developing the skill of storytelling is so important for becoming a master of copywriting. Here's the video transcription: Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip Today I’m talking about storytelling… A great copywriter is usually a master of two things… Salesmanship and Storytelling. Telling stories in your copy can have a hypnotic effect that helps you connect with your prospects on a deep level. Why? Because we as human beings are hardwired psychologically to be captivated by stories. This goes back to our ancient ancestors sitting around fires telling tales passed down from generation to generation. Long before human beings learned how to communicate even through cave drawings they told stories to get teach morals and create a sense of community. Even Jesus primarily used parables (stories) in his ministry to teach and convert followers. My advice of you want to get good at copywriting is learn how to tell stories… Read fiction and books on writing fiction… Study great public speakers, standup comedians and even politicians and notice how they use stories to hook you in. Learn how to tell stories. Thanks again for joining me!!! Remember if you sign up for my VIP Email Newsletter today I’ll give you a FREE digital copy of my new E-book that reveals my five-step headline writing system… Get it NOW at https://howtowriteheadlines.com... As a special bonus I’m also including my personal multi-million-dollar headline swipe file, list of power words and more… Again it’s 100% FREE at www.howtowriteheadlines.com Now if you enjoyed this tip and found it valuable then please be sure to subscribe so you’ll never miss an episode… And especially SHARE SHARE SHARE on your social media!!! #Copywriting #CopywritingTips #CopywritingTutorial Subscribe to The World Class Copywriting and Marketing Podcast on Soundwise