As a yoga business person, you may not be thinking of content strategy, or even know what that is!   In this episode of The Yoga Pro Podcast, Paula Reeves joins us to pull back the curtain on content strategy and spill all the tea about why you need to focus on it, how to produce your content organically and truthfully, and why you need to do the deep inner work before you start putting out the content.   Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com   Paula is a certified yoga therapist (C-IAYT) with a master of science degree in yoga therapy from Maryland University of Integrative Health and a master of arts degree in communication and adult education from Regis University. Her combined professional experience as a yoga therapist and UX content strategist spans decades and she has worked in higher education, non-profit, government contracting, and the travel industry. Topics: -Paula’s aha moment about how to market herself as a yoga therapist and content strategist -Redesigning and reinventing yourself -The importance of defining your content -Paula’s unusual yoga journey -How she transitioned into teaching yoga and becoming a yoga therapist -Paula defines content strategy and why it is ever changing -How to make the evolution of your content natural and organic -Why you need to know who you are before you start building strategy -The danger in comparing your business to competitors and colleagues -Why transformational leadership matters when trying to make change in ourselves and the world -Unpacking the word strategy and how it can be yogic -What a content strategy session looks like with Paula -Embracing your multitude of talents -Root chakra work for building trust in yourself -Biggest mistakes people are making with their marketing and content strategy -Why simplicity and heart centered offerings create success -Releasing expectation that you have to do all the things -Why you need to love what you do -Offering content that is solution based -How to show up on google -Why being vulnerable is attractive -Getting away from social media and into your community   Please fill out our survey and receive a FREE I’m a Yoga Pro sticker! https://lynxshort.com/podcastsurvey   Would you or someone you know make a great guest?   Apply with this podcast guest form and waiver https://forms.gle/wGDiv3i1ZSDAzu8o6     Connect with Paula: https://lovetravels.com/ https://www.instagram.com/yogatherapy_with_paula/   Connect with Pamela: www.theyogapropodcast.com www.instagram.com/gratefullypamela   Email: [email protected]   Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission.   www.renawrenmusic.com