#977: It’s no secret we all have an inner voice, whether you speak it out loud, write letters in your head like I do, or it’s just the constant stream of thoughts and feelings running amok at all times. A frequent directive is to shut the voice up or ignore it. One this is impossible, and two, that voice is there for a reason and the opportunity we all have is to harness it for our personal success. Ethan Kross is a PhD and one of the world's leading experts on controlling the conscious mind. Which I start the show pushing back on a bit…can we really do this? Ethan is an award-winning professor at the University of Michigan and its Ross School of Business and is the director of the Emotion & Self Control Laboratory. Ethan has participated in policy discussion at the White House and has been interviewed on CBS Evening News, Good Morning America, Anderson Cooper Full Circle, and NPR's Morning Edition. I brought him on the show because I got a hold of his new book, Chatter: The Voice in Our Head, Why It Matters, and How to Harness It. That tagline is the hook…why it matters and how to harness it. Not shut it up or out. Connect with Ethan at Ethankross.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy