How did Beyonce "change her niche" and drop a country album and... on DAY ONE of its release break Spotify's record for most streamed record in a day EVER? The answer is her personal brand, and today we're unpacking how people have Beyonce to Elon Musk, Rihanna to Arnold Schwarzenegger have leveraged brand building as their number one strategy to ensure longevity, sustainability, and the ability to pivot, change their niche or industry, and come out the other side with more influence and income. To join the Brand Alchemy Accelerator, head to www.kathrynmorrisoncoaching.com/branding