Part 3 in our Marketing for TTRPG Creators Series Webinar sign up: https://docs.google.com/forms/d/e/1FAIpQLScjBv3TgGVtqTdIfU3az6Izhw-p0_QlIf_Z5fW2iYBIWEw7zw/viewform Zack from Applewhite Games returns to the show to discuss the value of 'the person behind the logo' and how everything you do affects your reputation. 03:08 - How Branding Differs from Marketing 10:42 - The Silver Bullet of Good Branding 18:53 - You the Brand Versus You the Person 32:10 - Fear of Failure 38:48 - The Logo Game 46:48 - Etymology Find Zack on: Twitter: https://twitter.com/ApplewhiteGames Applewhite games: https://linktr.ee/ApplewhiteGames Find Thinking Critically online: https://www.thinkingcritically.co.uk References: Part 1: 'Marketing' episode of Thinking Critically Part 2: 'Kickstarter' episode of Thinking Critically Hawkmir on Twitter Patrons: Joe from The Fourth Leg @jcd0818: https://anchor.fm/james-h-anderson Optional Rule @optionalrule: https://www.optionalrule.com/ Matthew Perkins @mperkinsDM: https://www.matthewperkins.net/ Matt Street @mpstreet88: https://www.virtualtimehustle.com/ Intro Music: 'Local Forecast' by Kevin MacLeod Intermission Music: 'Chill' by Kevin MacLeod Outro Music: 'Local Forecast - Elevator' by Kevin MacLeod