This episode will leave you feeling good. Yes And maybe running for the freezer aisle!  Our guest is James Boettcher CEO at Righteous Gelato (formerly Fiasco Gelato)  www.righteousgelato.com We discuss his pitch on Dragons Den and how James started over 10 years ago with $1800 in his pocket and a vision that he wanted to "Build a company he would want his dad to work for".  This is the story of a company and its people that have been true to their values and community.  How do they do it? James shares 'his fork in the road'- you do the right thing or do you just look at the bottom line?  As one of the 'Best Workplaces in Canada', 'Canada's top Employers,  'B Corp Certified'  and more awards...He is on the right path.   As he believes in building something that matters.   If you want to feel more confident about taking risks, getting clarity on intentions and why that matters, this episode is going feel right.