For a global brand to target a particular market, it is very important for it to tap into its culture, currency, dynamics, network, and media. And to facilitate this, it needs the help of an insider who understands both sides and can accordingly help with progressive next steps for the same. Times Bridge, as the name suggests, has been one such insider that has been helping global marquee brands thrive in the India market. On this Round, Gauri is joined by their EVP & India Country Head- Viral Jani, to talk about these projects and what the process is like. Viral Jani has been the driving force behind several challenging projects in Consumer Tech, Television Broadcasting, Digital, Social Media and Media Planning. Armed with more than 15 years of experience in media and technology, Viral today is playing a key role in spearheading Investment Operations at Times Bridge. Viral is based in Mumbai and overlooks the success of Times Bridge’s rising investment portfolio in India through an innovation network of partner companies spread across the country. Time Bridge’s portfolio includes Uber, Airbnb, Coursera, Houzz, MUBI, Thrive, Vice, Business Insider, The Weather Channel, and others. Prior to this, Viral was part of the early leadership team at Twitter in India. He led strategy and media partnerships for Twitter across India and was instrumental in launching many new initiatives/products for Twitter in India including videos and content monetization. In the early part of his career, he was associated with launching and driving growth for major media houses like NDTV, Disney, Viacom, Times Television, and GroupM in India. Viral & Gauri chat about India as an undeniable market, its strengths and weaknesses, the big moments that shaped the digital revolution, and what can we expect going forward. Tune in for all this and more. Find Viral on Twitter & LinkedIn Check out Times Bridge's website. Check out 50 amazing episodes of 'This Round Is On Me' You can follow Gauri on Instagram: @gauridevidayal Twitter: @gauridetails You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured