In this episode of This Round Is On Me, Gauri is joined by Yash Kotak who works with the Bombay Hemp Company. Yash started his career as a media & advertising professional at leading global agencies and is now the CMO of BOHECO. He opens the wings of business development and places the company’s central communication strategy, performance marketing initiatives, sales, and conventional media planning in the center of his workday. Bombay Hemp Company was incorporated in 2013, is an Agro-based enterprise reimagining the future of Indian agriculture and sustainable living with Hemp as their lens. Yash tells Gauri about the various parts of a Hemp plant, the specific uses, and how is BOHECO working to make the nutritional and well-being properties of Hemp known to the world. He also informs us about a few myths and misconceptions, the regulations around it in India, the kind of products they are building, and much more. Find Yash on Instagram Check out BOHECO on their Website | Instagram | Twitter Check out 50 amazing episodes of 'This Round Is On Me' You can follow Gauri on Instagram: @gauridevidayal Twitter: @gauridetails You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured