Some days he is the Chief Executive officer, some days, the Chief Energy Officer and on some days, he even takes the role of a plumber/referee and what not. As much as it has been a tough but adventurous climb to the top, the view is amazing and being able to see the bigger picture is being able to, therefore, solve bigger issues. Having stepped up with the help of a, now slightly archiac, management degree, work and life have been his biggest teachers. To get an almost accurate insight into a consumer, apply it to the commercials of the product and almost doubling the sales- he has done it all, and trained many a successful people. Times are constantly changing, and having tapped into a consumers mind, Dheeraj is aware of how, revolutionary times, will need evolutionary measures. He is the Chief Executive Office and Chief Strategy Officer of Leo Burnett, South Asia and has authored 2 insightful books. Catch him on This Round Is On Me with Gauri Devidayal as he gives us a tour of the Indian marketplace. Links to his books: 1. India Reloaded: Inside India's Resurgent Consumer Market 2. Consumer India: Inside the Indian Mind and Wallet Find Dheeraj Sinha on Social Media:Facebook | Twitter | Instagram | LinkedIn You can follow Gauri on Instagram: @gauridevidayal https://instagram.com/gauridevidayal Twitter: @gauridetails www.twitter.com/@gauridetails/ You can listen to this show and other awesome shows on the IVM Podcasts app on Android: IVM Podcasts - Apps on Google Play or iOS: ‎IVM Podcasts, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured