April 2: In this Interview in Action from HIMSS ‘24  Ray Lowe, SVP of AltaMed, and Kevon Kothari, Chief Growth Officer at Certify, delve into the realm of patient experience. They discuss all things workflow optimization, shedding light on Certify's efforts to streamline patient intake processes and enhance the overall healthcare journey. Thought-provoking questions arise: How can technology like facial recognition improve accessibility for elderly patients? What role does automation play in optimizing workflows within healthcare facilities? And how do such innovations integrate with existing systems like EPIC, filling gaps and enhancing patient engagement? These questions prompt reflection on the evolving landscape of healthcare technology and its impact on patient care.