In this episode of This Week in Health Tech podcast, we welcome Barry Wallace, digital communications specialist at East Tennessee Children's Hospital. We start out by discussing a marketing / digital communications team structure and then content generation. Vik and Barry discuss if ChatGPT AI tools help with content generation. AI could give a starting point but at this point that is what it is, get ideas but not necessarily use AI for generating and publishing content without review. There is also legitimate concern because generative AI creates is not always accurate and it is called hallucination. Also AI may not represent the voice of that specific health system or marketing department. Barry and Vik then chat about social media and focus on Facebook, X formerly Twitter, Instagram, and TikTok. They chat about the best strategy for content on each of these platforms. Facebook still seems to be the #1 platform for their community reach. Vik then brings up Digital Transformation in healthcare  and how ETCH health system is handling this.   Guest Barry Wallace Contact Info: Linkedin: @barrywadewallace Email: [email protected] Twitter: @barry_w_wallace  Threads/Instagram: @barrywallace Tido Inc. The Trusted Tech Partner for Healthcare. We use technology to deliver better outcomes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showListen to all This Week in Health Tech episodes Vik Patel - LinkedIn Tido Inc. - Website Tido Inc. - LinkedIn