In late 2002, Florian heard that psychologist Daniel Kahneman had been awarded the Nobel Memorial Prize in Economic Sciences.  That set him off on a journey that saw him writing The Social Swan, a Ph.D. paper turned into a book, fusing theory from behavioural biology, economics, and cognitive psychology. Florian has a particular interest in the economic analysis of law.  He has a Master of Business Studies, a Master of Arts in Communication Psychology, a PhD in Legal Philosophy, and a Ph.D. in Evolutionary and Behavioral Economics. He advises on the theories of human behaviour and evolutionary game theory. Florian works mainly from Switzerland, Germany, and Liechtenstein.   In the first part of this episode of Thought and Leaders, Florian discusses some key cognitive biases and their implications on business and life.  In the second part, he tackles some fascinating, questions about social behaviours, including a theory related to primates and penises! This is a highly original and eye-opening episode of THOUGHT AND LEADERS. Put on your ear-pods, tune in, and get ready for a fascinating adventure of wonder. (52 minutes listening time) If you are interested in award-winning content or are looking for a cost-effective way to reach a highly discerning global audience, please DM or email: [email protected] www.thoughtandleaders.com For more on psychology please see:  https://v.gd/M8AQjx