It is through growth and scaling that founders continue to give their businesses life and it is how they reach the milestones they have always dreamed of. But these things can’t happen without asking yourself what you truly want and finding a sustainable pace to get there. Jenn Harper is the Founder and CEO of Cheekbone Beauty Cosmetics Inc, a digitally native direct-to-consumer brand that is helping Indigenous youth see themselves in the beauty industry that has lacked this representation for too long. Mallory Rowan is a serial entrepreneur, content creator and marketing educator who helps entrepreneurs build without burnout. In this episode, we learn what Jenn was focused on in the early days and reveal some of the biggest challenges new founders face in the beginning.