This episode is all about practical ways to use content marketing, with our guest Karen Reyburn of The Profitable Firm.

Jason and Greg discuss how to grow quickly. Josh Zweig of Live CA joins them to share how his firm has grown from 1 to 35 people in just a few years. They discuss hiring and how Josh's mindset has changed over the years he has had his firm.

In Episode 68, Jason Blumer and Greg Kyte are joined by Mathew Heggem, aka The Dancing CEO, from SUM Innovation. They discuss the art of HR; the art of hiring the right team and then caring for them.

In this episode, Jason and Greg talk about the kind of info clients need. The importance of GAAP, independence, metrics, KPIs, and more are considered. Then Mike Michalowicz joins them to discuss what business owners can do to have a healthier company financially. Thank you to our sponsor, Intuit, for supporting the Thrivecast!

Jason Blumer and Greg Kyte share their secret stash clips collected from 2016 guests. We hear clips from Gretchen Rubin, Blake Oliver, Brandon Simpson, Dan Morris, Michael Bungay Stanier, Tyler Winn, Ian Vacin, Daniel Susskind, and Mark Winters.

In this episode, Jason Blumer and Greg Kyte interview Deeper Weekend attendees about what they learned from Blair Enns as he taught about the Four Sales Conversations.

In this episode, Jason Blumer and Greg Kyte explore whether partnerships can be successful and how to know if one is right for you. Mark C. Winters, author of Rocket Fuel, joins them and discusses understanding our roles in a thriving company. He explains the roles for Visionary and Integrator and how they impact a partnership.

Jason Blumer and Greg Kyte discuss Value Pricing Secrets. Then, Daniel Susskind joins them to discuss his book, The Future of the Professions.

CPA firms aren't known for their marketing prowess. Listen to Ian Vacin of Karbon give Jason Blumer and Greg Kyte a lesson on SEO basics, inbound vs. outbound marketing, asking for referrals, and so much more.

Jason and Greg are back for the summer book club edition of the Thrivecast.

Jason and Greg continue their discussion about lifestyle firms. Tyler Winn, CPA of Cirrus Payroll joins them and discusses his lifestyle firm, including how he niches with a service and can serve clients from anywhere.

Michael Bungay Stanier, author of The Coaching Habit, joins Jason and Greg to discuss how to be more coach-like to ask better questions.

Dan Morris, CPA joins Jason and Greg to talk about building a lifestyle firm.

In this episode, Brandon Simpson joins Jason Blumer and Greg Kyte to discuss what it means to coach clients.

Blake Oliver joins Jason Blumer and Greg Kyte to discuss selling what clients really want to buy from CPA firms.

Gretchen Rubin, author of The Happiness Project and Better Than Before, joins Jason Blumer and Greg Kyte to discuss how our tendencies to build habits influence our businesses and every day lives.

This episode features new content from several of our 2015 guests, including Jules Goddard, Josh Zweig, Tracy Wilen, Jeff Phillips, Matt Wilkinson, Blair Enns, Melinda Guillemette, and Erin Rue. Jason Blumer and Greg Kyte take a walk down memory lane as they remember what our guests had to say about retirement planning, marketing, blogging, leading a virtual team, being competitive, and so much more.

This episode was recorded in front of an audience at Thriveal's Deeper Weekend. Ron Baker talks with Jason Blumer, Greg Kyte, and audience members about the accounting profession becoming obsolete, anchor pricing, giving appropriate pricing options to clients, etc.

Jason Blumer and Greg Kyte discuss inbound marketing as described on Hubspot's website. Erin Rue, The Beer CPA, joins them to discuss how she uses content marketing to help attract and convert breweries, wineries, and distilleries into clients for her niche CPA firm.

Jason Blumer and Greg Kyte work to define the word, "entrepreneur." They discuss an article from Entrepreneur.com and use a few examples from their own lives. Is there a difference between a small business owner and an entrepreneur? Then Guy Pearson from Practice Ignition, a true entrepreneur, shares his story.

Jason Blumer and Greg Kyte discuss some of their favorite books read over the summer. Greg shares key points and lessons learned from Yes to the Mess by Frank Barrett and The Gifts of Imperfection by Brene Brown. Jason discusses Influence by Robert Cialdini and Zero to One by Peter Thiel.

In this episode, Jason Blumer and Greg Kyte discuss the importance of communication by looking at the three types identified by Aristotle. They bring communication expert, Melinda Guillemette, into the conversation to discuss practical ways professionals can be more effective in their communication. Being human and humane are key. Find more at Thriveal.com and MelindaMotivates.com.

In this episode, Jason Blumer and Greg Kyte discuss an article by Blair Enns called Top Ten New Business Development Myths. Some of these include "chemistry wins new business" and "the more you have to sell, the more likely a sale." When Blair Enns joins the conversation, they touch on popular Thrivecast topics like positioning, pricing, and whose job it is to sell. Blair gives his ideas about the first steps to value pricing and the value of the long pause. One of Greg’s favorite points from...

In this episode, Jason Blumer and Greg Kyte share some of their own marketing strategies for their businesses. They discuss blogging and twitter and how that relates to content marketing. A couple of key points are that marketing ROI is hard to determine and that marketing is a long game. Matt Wilkinson joins them all the way from New Zealand to share some of his insights as a person who helps firms in the UK, Australia, and New Zealand build their websites and content marketing campaigns....

What are the biggest issues (and the latest statistics) facing accounting graduates and their future employers. What are the options? Jeff phillips of AccountingFly joins Jason Blumer and Greg Kyte to discuss more about education, trends, hiring practices, and the future for CPAs and their employers.