In this podcast episode, Ross Dawson hosts Jeremy Somers, a pioneer in AI-assisted creative agency work. Jeremy recounts his evolution from analog photography in his teens through the digital transformation in design and advertising, working with major brands like Nike and Pepsi. He describes his early engagement with generative AI, which he believes will revolutionize creative industries far beyond current applications. Jeremy highlights how his agency, notcontent.AI, blends human creativity with AI tools to enhance productivity and creativity. He argues that while AI can handle much of the grunt work, the essence of true creativity still relies heavily on human experiences and insights. Jeremy discusses the workflow in his agency, where strategic human input significantly shapes the projects before AI takes over the routine tasks. This process ensures that the final outputs are not only efficient but also deeply creative and personalized. The conversation also touches on the broader implications for traditional creative agencies. Jeremy suggests that AI integration will compel these agencies to significantly speed up their processes and reduce middle management roles, focusing instead on creative and strategic roles that truly add value. Overall, Jeremy envisions a future where AI tools are commonplace in creative work, but the unique human ability to connect disparate ideas and experiences will remain invaluable, making seasoned creative professionals more crucial than ever.