My guest this week is Niccy Kol, Brand and Impact Catalyst for Raddis Cotton, which is building the world’s first regenerative cotton value chain, and Ambassador for Waste2Wear. Listen to Niccy talk about: Why promoting recycled and recyclable textiles in a circular economy do not go far enough – and why natural fibres are betterWhat it takes to create the world’s first regenerative cotton value chain – and four companies that are showing what’s possibleWhy it is crucial for brands to invest directly in farmer livelihoods – and to cut out the intermediaries wherever possibleWhat certification brings in terms of benefits, but also why it acts as a barrier for small farmers to switch to regenerative organic agricultureWhy creating a regenerative corporate value chain is more responsible than spending money on corporate social responsibility (CSR) activitiesKey links: Niccy Kol (LinkedIn) Raddis Cotton (website) Giving Up (poem) Thriving (book) Wayne Visser (website) Wayne Visser (LinkedIn)