My guest this week is Virginie Helias, who is Chief Sustainability Officer at Procter & Gamble. Listen to Virginie talk about: Why the goal of thriving must be thriving for all people, not only for the few – and how innovation and collaboration are the keyHow licensing technology – such as digital watermarks to enable increased and improved plastic recycling – can help sustainable innovations to scaleWhy it is essential that employees are part of the thriving movement, most of whom now expect companies to help them achieve net positiveHow changing consumer behaviour is key, which requires creative communication, and increased performance and convenience of sustainable productsWhat P&G’s new commitment to build a water positive future means, including restoring more water than is consumed during the use of its productsKey links: Virginie Helias (LinkedIn) P&G Lead With Love (webpage) P&G Sustainability (webpage) P&G Citizenship Report 2021 (report) A Place to Thriving (poem) Thriving (book) Wayne Visser (LinkedIn)