My guest this week is Andrew Winston, co-author of Net Positive (with Paul Polman) and a globally recognized expert on megatrends and how to build companies that thrive by serving the world. How net positive – which means thriving by solving the world’s problems, not causing them – is different from what came beforeWhat the outside-in perspective – including the science-based targets movement – means for business strategyWhat companies like Unilever, IKEA, Patagonia, Mars, Microsoft, Google, and Stripe are doing to earn their recognition as pioneers in net positiveWhy partnerships and shifting societal norms are the key to making progress towards net positive – and achieving the scale of solutions that we urgently needWhat examples we see of tipping points that are seeding the net positive movement – including in clean tech and sustainable financeKey links Andrew Winston (LinkedIn) Andrew Winston (website) Net Positive (website) Net Positive (book) It's Time (poem) Thriving (book) Wayne Visser (website) Wayne Visser (LinkedIn)