My guest this week is Lucy Siegle, a British journalist, broadcaster and author of books on ethical living, including most recently Be the Ultimate Friend of the Earth.  In this episode, she talks about: What the role of the media is in educating people on social and environmental issues – and how requirements for “balanced” reporting can be a barrierHow the politicisation of media is slowing progress, while the public (and often business) is ahead of politicians on issues like climate changeWhy it’s important to bring a fun element (like quizzes) into media coverage and knowledge presentation on sustainabilityHow documentaries and books on the fashion industry and plastic in the ocean have helped to build movements of changeWhy it is important to tell the stories of successful change that is happening in order to kindle the fires of hopeKey links Lucy Siegle (LinkedIn) Lucy Siegle (Guardian profile) Be the Ultimate Friend of the Earth (book) Turning the Tide on Plastic (book) To Die For (book) A Swirling Story (poem) Thriving (book) Wayne Visser (website) Wayne Visser (LinkedIn)