35. A Better Everyday Life for the Many People, with Ludvig

35. A Better Everyday Life for the Many People, with Ludvig Liljekvist

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Description

My guest this week is Ludvig Liljekvist, Global Strategy, Development & Innovation Insight and Foresight leader for Ingka Group (largest IKEA retailer). In this episode, he discusses: What “positive” means in IKEA’s People and Planet Positive strategyWhy circularity remains challenging for a retail business focused on affordabilityHow three “wicked” (entangled) problems are shaping possible, projected and preferable futuresWhy world building is a useful foresight technique for strategyHow innovation needs to focus on resilience and regenerative designKey links Ludvig Liljekvist (LinkedIn) Ingka Group Sustainability (website) Change the World - Part 2 (poem) Thriving (book) Wayne Visser (website) Wayne Visser (LinkedIn)

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