Jonathan Olsberg is the Chairman of Olsberg-SPI, and a seasoned strategic adviser of many public and private media organizations. For over 25 years his company has helped screen agencies around the world to develop sustainable and viable independent film businesses. In this keynote speech, taken from TIFF's 2016 Industry Conference, Jonathan talks about how he see's film production driving the expansion of other creative industries, and why film's contribution to cultural capital needs to be recognized.