Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. Today we're chatting about how artists can utilize TikTok and how social media is shaping the music industry. Follow Cassie: http://www.instagram.com/cassiepetrey https://www.instagram.com/crowdsurf/ http://twitter.com/crowdsurf https://twitter.com/cassiepetrey https://www.tiktok.com/@cassiepetrey ---------- Follow the show: https://www.tiktok.com/@tiktalkradio https://www.instagram.com/tiktalk.radio/ Follow me: https://www.instagram.com/victoriajameson/ https://www.tiktok.com/@victoria ---------- Text TRENDS to (833) 707-3222 for weekly texts on new TikTok Trends. If you want more insight into how to grow on TikTok be sure to join our community here: https://www.TikTok-Squad.com --------- Filmed with Riverside. Get started for free: https://bit.ly/3KgQeW1 Edited and Transcribed with Descript. Try it for free: https://www.descript.com?lmref=PS_w_Q Contact us: [email protected] --- Send in a voice message: https://anchor.fm/tiktalkradio/message Support this podcast: https://anchor.fm/tiktalkradio/support