For this episode of the Times Higher Education podcast, we talk with an academic, practitioner and policy commentator who uses phrases such as “burning platform” to describe the state of universities’ digital landscape. Mark Thompson is a professor of digital economy in the research group Initiative for the Digital Economy (Index) at the University of Exeter, and his work focuses on the complexity and velocity of the digital economy. A former UK government policy adviser, he is recognised as one of the architects of digital service redesign of the UK public sector. In this interview, conducted at Digital Universities UK at Exeter, Thompson shares his concern that the sector is drifting away from its true north of research, teaching and impact (he uses Jeff Bezos idea of “day one”), citing statistics that less than 40 per cent of university staff are academics. He suggests reasons for this and talks about the need for leadership at institutional and government level as well as the prisoner’s dilemma of whole-sector transformation.