This week, I’m joined by my friend, mentor, and one-time coach Kelly McCausey. You may recognize her as the creator of the Stretch Yourself Challenge, an annual event I credit with helping to launch a new era in my business. Kelly recently announced that she’s closing the doors on the content marketing side of her business so she can focus on full-time mindset coaching. To celebrate, she’s hosting one final Stretch Yourself Challenge event, so I invited her to come chat with me about content marketing. We talked about how she got started with creating content, the mistakes she sees some marketers making, and what’s next for her own content as she transitions from a B2B business into a B2C market. What you’ll learn in this episode: Kelly’s history with content marketing and why she still thinks it’s the best thing you can do for your business growth Kelly’s experience with SEO and what types of businesses benefit from it most The types of content you should not be creating (even though it feels fun and easy) How the Stretch Yourself Challenge evolved and how you can get involved Whether I prefer brownies or coffee mugs as a finisher’s prize Resources mentioned: Stretch Yourself Challenge #15 (the last hurrah) Me Skills (Kelly’s new home on the net) Six-Figure Systems (snap up a $7 trial here)