LinkedIn isn’t a marketing strategy. Nor is Twitter, nor are networking events. These things are tools that you use, but not strategies to achieve goals. Let’s talk about the difference between principles, strategies and and tools… and why you should care. LinkedIn isn’t a marketing strategy. Nor is Twitter, nor are networking events. These things are tools that you use, but not strategies to achieve goals. Let’s talk about the difference between principles, strategies and and tools… and why you should care.