“I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz Udell Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who have been recently laid off can leverage the power of social media to their advantage, especially platforms such as LinkedIn which offer a great opportunity to network and connect with potential clients [00:00 -06:48] Navigating the Cannabis Industry [06:49 - 15:24] Positioning Her Personal Brand for Success [15:25 - 21:58]  Learning to Adapt Your Content for Different Platforms [21:59 - 29:42] The Uncertainty of Social Media Censorship [29:43 - 35:30] The Challenges of Working for Cannabis Brands  [35:31 - 43:03] The Reality of California Cannabis Workers [43:04 - 59:20] Exploring the Complexities of Legal Cannabis [59:21 - 1:00:53] Closing Segment Liz Udell is a director of digital, content and social media in the cannabis, restaurant, lifestyle, e-commerce, and entertainment industries. She's been  a digital marketing instructor @ San Diego State University and the University of Las Vegas since 2020 and teaches content marketing and social media management.  Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide.   Check out my new website 👇🏼 theshaydatorabi.com   Let's work together: Free 20 min session https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12   60 min Ask Me Anything https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12   Social Media Audit https://calendly.com/theshaydatorabi/socialmediaaudit?back=1&month=2022-12   Learn more about Show It website builder https://account.showit.co/r/q33s5tdk   Send me an email with any questions or for an agency referral [email protected]