“If you wanna play the game, do your research.” - Reagan Hatch In this episode of To Be Blunt, Reagan Hatch, co-founder of CannaSite, shares her knowledge on the importance of performative websites for businesses and how to optimize them for speed, plugins, SEO, email marketing, blogging, and content integrations. She explains the value of web hosting and how businesses can maintain their own websites without extra help. Reagan and Shada Torabi discuss the importance of having a website for cannabis brands and tips for setting up e-commerce solutions. They also talk about continual maintenance, data analysis, and how influencer marketing and affiliate programs can create a competitive edge. [00:00 - 07:54] Creating the Perfect Website [07:55 - 16:07] Discovering the Benefits of a Well-Built Website using WordPress, Shopify, and Squarespace [16:08 - 23:30] Understanding the Difference Between WordPress.org and Customization [23:31 - 31:19] The Importance of Finding the Right Host for Your Website [31:20 - 39:09] Navigating the Complexities of Cannabis E-Commerce [39:10 - 47:08] Get Ready to Start Your Business Journey with the Right Website Components and Plug-Ins [47:09 - 54:45] Tips for Making Your Website Competitive in Cannabis [54:46 - 55:52] Closing Segment Reagan Hatch is a dynamic business development professional who thrives in social situations and has a natural talent for building long-lasting relationships. Her passion for meeting new people and exploring new opportunities has led her to excel in sales and business development, particularly within the marketing industry where she can bring her creative ideas to life. Reagan's ability to develop strong and meaningful connections has allowed her to create a successful career that is both fulfilling and rewarding. With a knack for networking and a talent for strategic planning, Reagan has become an expert in the world of business development and marketing. She brings a unique perspective to the industry and is a valuable asset to any team she works with. Whether she's developing new relationships, cultivating existing ones, or working on creative projects, Reagan is always driven by her passion for success and her commitment to excellence. Connect with Reagan Hatch: @cannasite @reaganmcelroyhatch https://www.linkedin.com/in/reagan-hatch-2b5611107 CannaSite.com Sign up for 4 months FREE at WP Engine https://www.shareasale.com/r.cfm?b=394686&u=3477806&m=41388 Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD need RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com