"It is on us to push this industry forward." - Guy Rocourt "What got us here what got us through a prohibition is what was grown in grandma's garden and made in grandma's kitchen natural simple formulations." - Guy Rocourt This episode of the To Be Blunt podcast features an insightful conversation with Guy Rocourt, co-founder and CEO of Papa and Barkley, a California-based wellness company that believes in the whole plant as medicine and safe access to cannabis. Guy talks about misinformation in the industry, artificial separations foisted on us by prohibition, advocating for cannabis through public speaking, and creating safe access to cannabis products as well as one of the first Class 1 labs in Colorado. His journey through the industry highlights the importance of doing research, speaking truth when entering the cannabis industry, and advocating for responsible adult decision making. [00:00 - 07:35] Shayda Torabi and Guy Rocourt Discuss the Future of Cannabis [07:36 - 14:28] The Story of a Cannabis Advocate's Journey to the Legal Market [14:29 - 21:22] Shame on Misinformation [21:22 - 28:03] Drug Testing and Cannabis [28:03 - 35:57] Uncovering the Misinformation Around CBN [35:58 - 42:48] Understanding the Consumer Journey and Overcoming "Cannabis Shame" [42:49 - 49:31] Navigating California's Cannabis Industry [49:31 - 56:18] Understanding Cannabis, Hemp, and Essential Oils [56:19 - 63:44] "Discover the Benefits of Sun-Grown Cannabis with Papa & Barkley on the To Be Blunt Podcast" [03:09 - 03:44] Stay Connected with To Be Blunt and the Shayda Torabi for Cannabis Conversations! Guy Rocourt is the Co-Founder and Chief Product Officer for Papa & Barkley, a leading California cannabis wellness company. At P&B Guy is responsible for optimizing production practices, ensuring the company complies with rigorous testing and lab standards, and developing the product roadmap as the brand continues to expand into different areas of the cannabis marketplace.Previously Guy designed and built manufactured infused products facilities (MIPs) in multiple states, making him an expert in Cannabis science, tech, strategy, and production. Due to his vast experience he is an asset to those hoping to invest in the space. He also has experience caring for patients with Cannabis. Guy graduated from the Rochester Institute of Technology and is a U.S. Navy veteran. Rocourt uses his keen understanding of the Cannabis plant, Cannabis culture, and business acumen to craft a variety of wellness products and is on a mission like P&B to unlock the power of the plant to improve people’s lives. Rocourt is passionate about advocating for Cannabis through public speaking and maintaining an authentic space within Cannabis Culture even as Papa & Barkley continues to grow. Connect with Guy! Go to: https://www.papaandbarkley.com/ LinkedIn Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com Check out my new website 👇🏼 th