"For a customer and for a consumer who's looking for a really consistent experience you need to be able to deliver that dosage consistency. And I think that's the thing that has really differentiated us against other products and where we continue to push towards" - Robert Holland Welcome to a captivating episode of the To Be Blunt Podcast featuring Robert Holland, the visionary behind Tempo and its mouthwatering, budget-friendly savory edibles launched in California. Robert shares his enthralling journey while unveiling savvy strategies for launching a cannabis product that embraces market trends. Discover the art of understanding customer desires, harnessing CPG data, exploring innovative flavors and packaging, pricing tactics that entice customers, captivating with visual packaging, and cultivating fruitful dispensary partnerships. Join us and get all the details you need in order to make an impact in the cannabis industry with your own product! [00:00 - 08:11] New Rules to Reschedule Hemp-Derived Cannabinoids on Sine Die Day in Texas [08:12 - 15:41] Introducing Robert Holland, Founder & CEO of Tempo: Disrupting the Edibles Market with Savory Snacks [15:42 - 23:06] Robert Holland: From Texas Snack Capital to Cannabis Entrepreneur and Founder of Tempo Crackers - A Data-Driven Journey [23:07 - 30:27] Navigating the Cannabis Market: From Micro-Dosing to High-Dose Snacks [30:27 - 37:39] A Cost-Effective Approach to New Flavors and Market Trends [37:39 - 44:48] Building Loyalty Through Innovative Flavors and Consistent Dosing [44:48 - 51:52] Discovering the Story Behind Tempo Edibles [51:53 - 59:03] Exploring the California Cannabis Market: Direct to Consumer Options, Retail Partnerships, and Budtender Education [59:03 - 01:07:34] Passion for developing products with financial and artistic background Tempo Crackers Founder, Robert Holland, is a snack strategist, entrepreneur, and finance professional. Robert launched Tempo based on a simple question: why can’t edibles be savory instead of sweet? Growing up in the Texas snack belt next to the headquarters of Frito Lay, Robert spent his early life enthralled by the intense flavor profiles and out of this world texture of modern snacks. He wanted to bring that same joy to his edible experience in California. He is also the VP of Finance and Strategy at Eaze, California-based cannabis delivery app. Connect with Robert! LinkedIn E-mail: [email protected] Go to: tempocrackers.com Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Check out my new website 👇🏼 theshaydatorabi.com RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe