"It's not that synthetics are inherently bad. It's there are bad ways to synthesize, and there are good ways to synthesize." - Shayda Torabi Do you want to know how Cannabis and Psychedelics Converge? Join Shayda as she explores the overlap between cannabis and psychedelics. Experience her accounts from the MAPS Psychedelic Science Conference and the Cannabis Marketing Association's Summit. Uncover the efforts to legalize psychedelic therapy and the implications for medical use. Discover challenges around regulation, competition for market share, and use of synthetic cannabinoids, and hear best practices for brands looking to compete in this industry. [00:00 - 08:35] Exploring the Synergy Between Cannabis and Psychedelics [08:35 - 16:58] Unveiling the Pros and Cons of Psychedelic Legalization [16:59 - 24:49] Exploring the Convergence of Natural and Synthetic Cannabis [24:50 - 32:46] Quality Products, Chemistry Insights, and Effective Marketing Strategies [32:48 - 40:15] A Deep Dive into Negotiation, Expansion, and Meeting the Press [40:15 - 48:58] Regulation, Safety, and the Future of the Industry Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs. LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes. RESTART CBD is an education-first CBD wellness brand shipping nationwide. Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe