"We want to bring integrity and efficacy to an industry where there are a lot of people who choose to operate in a gray area and cause it's so consumer-driven, we have to be on the front lines." - Jesse Kerns Join Jesse Kerns, co-founder of New Bloom Labs, as he discusses about the critical role of lab testing in ensuring the safety of cannabis products. Delve into the world of cannabis testing, exploring different test types, seed-to-sale tracking, and the impact of the 2018 hemp bill on industry standards. Discover how New Bloom Labs approaches testing novel cannabinoids while prioritizing accredited standards and the need for rigorous quality control. With a focus on consumer protection, this episode is your guide to the cannabis landscape. [00:00 - 07:50] Revolutionizing Cannabis Testing and Quality Control in Emerging Markets [07:50 - 15:09] Ensuring Compliance and Quality in Every Batch [15:09 - 22:57] Quality Control Measures for Hemp and High THC Cannabis [22:57 - 30:16] The Role of Texas Hemp Coalition and New Bloom Labs in the Evolving Hemp Market and Consumer Safety [30:16 - 37:54] Navigating the Gray Area of Cannabis Testing [37:54 - 44:58] Exploring the Impact of Hemp Legislation, Self-Regulation, and Education [44:58 - 52:00] Bringing Integrity and Efficacy to the Cannabis Industry [52:00 - 58:26] Embracing Industry Transformation Jesse Kerns was born in Greene County, Tennessee. Jesse was always drawn to the mountains, streams, and the great outdoors. Starting his career in stock car racing, he learned important values of teamwork, efficiency, and determination. Transitioning to become a land broker, Jesse brought his passion for conservation and farming to help clients with land ownership and management in Chattanooga. In 2019, Jesse co-founded New Bloom Labs and immersed himself in the cannabis industry. Now, he leads the company's expansion into new markets, utilizing his diverse background and efficiency. Eager to connect with cannabis producers nationwide, Jesse is driven to establish relationships and contribute to the industry's growth. Connect with Jesse! Go to Linkedin, Facebook, and Instagram or visit https://www.newbloomlabs.com/ Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi  SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes RESTART CBD is an education-first CBD wellness brand shipping nationwide. Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe