"Data is the new oil data is the new goal. So what we have in our database is a direct tie between COA and user outcome on a person-by-person basis. That's a highly valuable data set." - Eric Mercado Are you ready to tune in for a glimpse into the future of personalized cannabis shopping? In this episode of To Be Blunt, join Eric Mercado, the Co-Founder of Terpli, as he unveils their groundbreaking AI budtender. Discover the advantages of e-commerce in the cannabis industry, strategies for customer loyalty, and the upcoming beta launch of their chat GPT-powered cannabis recommendation engine.  Discover the future of customer loyalty and data-driven brand differentiation in this captivating conversation! [00:00 - 07:30] Eric Mercado's Journey to Trailblazing the Path for Cannabis Marketing [07:30 - 15:10] Revolutionizing Cannabis Consumption: Personalized Recommendations, Online Dominance, and the Tech-Savvy Generation [15:11 - 22:16] Navigating the Challenges and Solutions in Consumer Experience [22:16 - 29:23] Terpli’s Plug and Play Solution for Increased Conversion and Customer Loyalty [29:23 - 37:12] Revolutionizing Cannabis Retail with Adaptive AI and Machine Learning for Enhanced Customer Experience and Loyalty [37:13 - 44:30] How to Leverage Data for Better Recommendations [44:30 - 51:36] Leveraging Reviews to Create a Chat GPT-Fueled Cannabis Recommendation Engine [51:36 - 01:03:33] Terpli’s Tech-Driven Solutions for Live Inventory, Brand Differentiation, and Sponsorship Opportunities Eric Mercado is the Co-Founder of Terpli and a catalyst for growth, innovation, and problem-solving. His passion lies in constant improvement for teams, clients, colleagues, and himself. A high-performing founder, business advisor, Big 4 assurance manager, and CPA, he has a demonstrated history of exemplary work ethic, quality, and teaming. As an SMU alumnus with an MS in Accounting, he exhibits an entrepreneurial spirit as well as a keen eye for risk assessment and process improvement. He has experience in everything from Startup to IPO - including FP&A, systems setup and management, Sales, Talent Acquisition and HR, Business Development, M&A and transactions due diligence, financial statement audits, and PCAOB inspection. Connect with Eric! Linkedin and Instagram Go to terpli.io Resources Mentioned: https://www.reuters.com/business/finance/mastercard-demands-termination-cannabis-purchases-its-debit-cards-2023-07-26/ https://bringmethenews.com/minnesota-lifestyle/what-you-need-to-know-about-marijuana-legalization-in-minnesota https://www.marijuanamoment.net/senate-committee-chairman-says-marijuana-banking-bill-actually-wont-get-a-vote-this-summer-despite-his-goal-lobbyist-reports/ 🎧 New episodes *every Monday* 📢 Discussing the business of taking cannabis packaged goods to market ⌨️ TOBEBLUNTPOD.com 🌎 To Be Blunt is a top 5% most shared global podcast  💚 Made and Hosted by @THESHAYDATORABI 💌 Slide into the DM’s @TOBEBLUNTPOD 🌱 Sponsored by @RESTARTCBD Love this episode? 👍🏼 To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. ⭐️⭐️⭐️⭐️⭐️ Leave a 5 star review on Apple podcast or Spotify And forward to a friend! ⏩ Thank you for reading To Be Blunt. This post is public so feel free to share it. Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe