Description
Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers.
On this episode of Top Of Mind, Ashley and Stewart discuss:
• How to create a Content Playground strategy
• Why your audience is not the same as your leads
• How to map your content to the depth of understanding of your audience
• And so much more
Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian
LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/
Twitter: https://twitter.com/ashleyfaus
Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse
For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/
Creating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit.
On this episode of Top Of Mind, Wes and Stewart discuss:
•...
Published 10/06/21
Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue.
On this episode, Mayur and Stewart discuss:
• How At A Systematic Level,...
Published 08/04/21