The About page is usually one of the last things you think about when building an app. It’s just not core to the whatever it is you’re trying to build. And yet you’ll soon find out that it’s pretty much a necessity for most apps. Not only is it something you can use to help build a better relationship with your users; it’s also something that can help you to fulfill some of the marketplace certification requirements. Having a place in your app that encourages the user to reach out to you and connect somehow is a very good thing. It could be used by them to send you an email to report a bug or a wish list item (before they use the app rating to express their frustrations) or it could be another place where you encourage end users to rate and review or actually buy your app. By communicating with users you will become more connected to them and your app’s ratings and reviews will tend to be more positive. The other area where the About page can be useful is in fulfilling some of the Marketplace Application Certification Requirements. One requirement in particular (5.6) states that your app must “include the application name, version information, and technical support contact information that are easily discoverable.” In the video, I show a very simple app that surfaces an about page as a manually created page providing information about the app and myself. Once you start thinking about what else you might include in the About page, manually maintaining that in code is probably not ideal. You can add all sorts of things e.g. rate and review the app, a buy link for users using a Trial app, legal terms of use, credit to others who may have helped you (like open source projects) or a development change log. As you can imagine this can start to get quite complicated and become a project in and of itself. Fortunately someone has already done some of the heavy lifting for you. Peter Kuhn aka Mister Goodcat has open sourced a project called Your Last About Dialog