Prepare to get enlightened as we have an engaging chat with Catherine Warrilow, the former marketing powerhouse behind Days Out. Catherine brings her unique insights to the table, shedding light on the importance of authenticity in branding. We dive deep into the significance of aligning a brand with customer's needs, leveraging the power of storytelling, and the irreplaceable role of a well-knit team. (0:00:00) - Authenticity and Personal Branding in Brands Brand strategy, customer need, culture, stories, and customer knowledge are key to a successful brand. (0:11:37) - Tourism Success Through Personal Branding We discussed finding the right team, creating a personal brand, and the success story of Days Out No. (0:24:51) - Investing in Brand Development and Content Create unique content quickly and easily, use AI to enhance audio, make content feel candid and authentic to humanise brand. (0:31:05) - LinkedIn Content Ideas and Networking Opportunities Catherine Warrilow emphasises authentic content, team building, unique messaging, and social media strategies for successful branding. Mentioned in this episode: Sponsored by Google 'Things to do' Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google