Welcome to the Tourpreneur Call-in Show, where tour operators and travel industry professionals bring their burning questions to the table. Today, in our call-in episode, join hosts Chris, Mitch, and Peter as they tackle key topics around AI, attracting cruise ship agents and marketing to cruise customers, as well as questions around purchasing an existing business. 05:43 Consider hotels for city stays to personalize experiences. 10:16 Embrace failure as part of creative process. 13:41 Marketing hidden gems creates its own challenges. 17:14 AI travel planner focuses on commercial experiences. 21:54 Consider demographics, repeat customers, marketing strategy questions. 24:45 Established business with cash flow & opportunities. 28:52 Old businesses face opportunity in rejuvenation and acquisition. 30:12 Boomers retiring and impacting business market. 34:59 Creating useful, unique content is key. 40:01 Personalised technology offers customized travel experiences. 43:35 Use technology to create emotional, surprising experiences. 47:26 Single operators may struggle to secure contracts. 49:53 Cruises cater to least adventurous travelers' needs. 54:17 Tailored marketing crucial for diverse cruise clientele. 56:03 "Category Pirates" book encourages unique business strategies. 58:48 Online audiences remain undervalued despite digital presence. Mentioned in this episode: Thank you to our sponsor, Google Google is graciously sponsoring Tourpreneur, keeping this podcast free for you. Please go and check out a course that we've developed with them, helping you understand the power for their 'Things to do' program to deliver more direct bookings for your tour & activity business. tourpreneur.com/google