Mitch Bach speaks with Jessica Off, founder of Guess Where Trips, an e-commerce company creating physical and digital surprise road trips for customers across Canada and the U.S. Jessica is a serial travel entrepreneur, including work at G Adventures. In this episode, she talks about what led her to start an e-commerce product-based travel business, after looking into tour operating and multi-day trips. This episode will give tour operators the inspiration to think about ancillary product revenue streams that can complement their in-person business, utilizing the same destination knowledge and supplier connections to offer experiences to a new customer base! Visit Guess Where Trips home pageEpisode show notes We talk about: the design thinking behind crafting self-guided tourswhy the element of surprise is so crucial to the experienceher experience working with content creatorshow B2C trade shows have worked out for her trying to sell her productwhy she decided to ditch multi-day surprise tripsthe importance of collecting email addresses at trade showsfinding the right market for the trips, and why big cities don’t workworking with local vendors to support them Mentioned in this episode: Sponsored by Google 'Things to do' Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google