Guests Sherri Brown and Cherrye Moore discuss their experiences and the strategies that have helped them target new markets, focusing on both local and corporate sectors. Host Peter Syme shares his insights on effective pricing strategies, managing business growth, and best practices for training and integrating new team members. Throughout the episode, topics such as adapting to market changes, optimising group tour logistics, and customising experiences are explored. Mentioned in this episode: Sponsored by Google 'Things to do' Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google