Today, we're diving into the ever-changing world of trade businesses. We're joined by David Moore from Club CLIPSAL, and it's an exciting discussion ahead. The pandemic reshaped the industry and consumer behavior. We've gathered data to help you understand these shifts, opening up new opportunities. Rising costs of living are a concern for 88% of consumers. As a trade business owner, you can address this by offering energy-efficient solutions. Be the trusted advisor, understand your customers' needs, and tailor your services to provide solutions they genuinely want. The digital journey is here to stay. Customers are more online-savvy, and your online presence matters. Maximise your digital shopfront with strong social proof and marketing. Don't rely solely on word of mouth; actively market your services. Email and SMS your customers to nurture long-term relationships. Be proactive in generating more revenue from existing customers. Offer additional services that enhance their experience and save them money in the long run. The trade industry remains optimistic despite challenges. By staying informed, adapting to consumer needs, and being a trusted advisor, you can thrive in this evolving landscape. Join us on the Tradies Success Podcast to explore these opportunities and more. It's time to elevate your trade business and make a positive impact on your customers' lives. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tradies-academy-business/message