Originally from South Africa, founder, CEO and head coach Natasha van der Merwe has built a unique coaching business in Austin, Texas.  NVDM Coaching has seen explosive growth over the last two years, and while catering to athletes of all abilities, many have gone on to win age groups or podium spots in a number of Ironman races. Van der Merwe and her coaching staff have also developed a special knack for helping athletes build a lifestyle around their sport through careful training management, testing and periodization. Listen in as she and Dirk Friel dive into training methodologies, tips for success and how pulling back the focus from race results to personal development leads to better athletes.  Quoted: "The last year [of my career] was my best year because I was after personal development. I wasn't after race results anymore. I was after, "How could I be the best athlete, and what did that look like?" And then, in turn, I saw myself becoming the best person and the best coach. And so we try to kind of hit that early on."