Welcome to Season 4 of our podcast and a quick reminder that you can download all 27 episodes from our first 3 seasons free of charge from your favourite podcast platform. I think most of us would agree that demand for insights is rising as senior managers increasingly acknowledge the importance of customer-centricity and see research and analytics as a potential source of competitive advantage. At the same time, the proliferation of digital transactions and data sources has increased the complexity of managing Insight activity. As the potential for Insight to make a difference keeps growing, and as the practicalities of making it make a difference get more complicated, I think there’s a critical need for us to define a strategy for Insight.