Episode 30: Defining your ambition for Insight
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Description
In the first 2 episodes of this season, I’ve set out why I think it’s so important for Insight leaders and senior Insight managers to think about an Insight strategy for their organisation. And then how to take the first steps. But is that all we need to do before we define our vision for Insight, and maybe set about crafting a mission statement that can act as a reference point for our team this year? I think there’s another step we need to take first.
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Over the last few weeks, we’ve explored the first three pathways that successful Insight teams have taken to improve their position in the hearts, minds and decision-making processes of their companies. We’ve called these brand, awareness and reputation, and each involves looking at our Insight...
Published 05/23/24
Published 05/23/24
Welcome to Season 7 of the Transforming Insight podcast! Episode 48 is going to begin where we left off with our focus on the positioning of Insight teams – the relentless focus that successful teams have on their position in the hearts, minds and decision-making processes of their organisations.
Published 05/09/24