Today I’m going to start with a question – and I’d like you to pause and reflect on it whether you work in a client-side Insight team or an agency, and whether you’re the senior Insight professional in your team or a junior manager, analyst or researcher… What does a client-side Insight leader actually do? Discussions at 20 years of Insight forums suggest that the role of the Insight leader is extremely busy and increasingly varied: there are definitely similarities between leadership roles at different organisations, but also key differences. Some of these differences are based on the organisation we work for, or the sector in which our company operates. Some are driven by the precise nature of our responsibilities – for example if we lead a market research-based Insight team, or primarily a group of analysts. But I think many of the largest differences arise from the choices we make, often subconsciously. And it’s those choices about how Insight leaders define their roles and where they invest their time and energy that I’d like to focus on today. Please listen to find out more!