An Insight team can’t be successful if it doesn’t include people with great skills and attributes. If we want to position our teams as departments that identify value and drive change, we need to think beyond traditional research and analysis skills, and employ people with a more diverse set of attributes. The IMA often talks about Insight consultants, Insight farmers, Insight authors, journalists, storytellers and designers. And at our Insight forums in November, we’ll be introducing the role of the Insight influencer. In this week’s podcast, James is joined by Lisa Dutton, herself a legendary Insight influencer and the IMA’s Head of Team Development.