Episode 46 of the IMA's Transforming Insight podcast is now available. In this extended episode, James talks to Hazel Nicolson, Associate Director of Insights at Coca-Cola EP. Hazel brings us back to her decision to take up her role at Coca Cola EP and why she wanted a “pure Insight role”, rather than to continue working on the application of Insights. Reflecting on the challenges facing the Insight team when she first joined, Hazel reveals how the team was liberated to perform more in-depth analysis tasks, by empowering colleagues in other areas of the business with the tools to self-service their data needs. Hazel shares the Insight team’s three-pronged approach to driving a more Insight-led business, and the challenges and successes she has encountered. Describing her split approach to management and leadership, Hazel highlights the importance of workload management and clear priority setting. Hazel also shares her advice for others in Insight leadership roles.