Ok, so we're not actually spying. But I am going to share some pro tips and hacks to help you get inside of your dream client's mind. Why do we want to do that, you may be wondering? So we know what they want and need, before they ever even ask. This will help us ensure that our copy (any writing done for marketing and advertising) and content (blogs, YouTube videos, podcast episodes and etc) is more compelling - and this makes it more likely that our copy and content will convert (turn someone from a scroller or follower into a paying client!). After you listen to this episode, be sure to actually do the exercises mentioned in it!  Remember: taking action is what will bring you clarity and move the needle in your business. Hello Travel Pro YouTube Channel Click here to subscribe to my YouTube Channel! You'll find tech tutorials, content marketing tips, social media strategy, and travel agent business tips. Travel Agent School Facebook Group Have you joined our free community on Facebook yet? Come join us! We're a community of travel advisors committed to helping ourselves (and each other!) grow our businesses.