I've spoken to many women at various stages of their business, but today's episode is unique. It's the first time I'm speaking to someone who literally launched their business the day before we recorded this episode. Now you might hear that and think, why would you interview someone who is at such an early stage of their business? What knowledge can they possibly share when they're only one day into officially running it? And all I have to say to that is, please give this episode a chance because there’s so much you can learn if you want to launch your business in a really intentional way. Lee Friedman of Mango Tree Travel, walks us through her experience launching a brand new business. She's so clever and so intentional with every step that she takes leading up to this launch that I think our conversation provides a great roadmap for anyone else who is interested in learning how to launch a business the right way. Lee is not someone who just slapped together a website and put it online and said that her business was now alive. She was incredibly strategic and really treated this new business like it was real and had potential, even when it was just an idea in her head. In this episode, Lee takes us step by step through her launch process. She shares how she came up with the idea for her business and the initial steps that she took. She also shares what she chose to spend money on, because of course, resources are limited in those early days, especially for the majority of us who aren't getting any kind of external funding or help. We also talk about how she developed a very clear brand identity and clear message from the very start. I absolutely love her website and branding, so I really enjoyed our conversation about that. And perhaps most impressively, Lee shares how she managed to build an audience and a mailing list before she even launched her website. Just keep in mind that her business officially launched the day before we recorded this episode and she already had a decent-sized mailing list at that time. Lee is not an influencer and she's not someone starting a business with a big social media following. She's a busy mom and a full-time lawyer. So it's just super impressive and inspiring to hear how she managed to do this. This episode is one of my absolute favorites to date, it was fascinating to learn about Lee’s approach to launching her business. I hope you enjoy it as much as I enjoyed recording it! Find the show notes and resources mentioned in the episode here. And if you loved this episode, please share it with a friend!